• Principle 1 - The only way to get the best of an argument is to avoid it - Carnegie quotes Buddha, "hatred is never ended by hate but by love". Nothing comes from starting arguments with people, if even the other person is obviously wrong. In one of Carnegie's stories, he recounts a situation in which he corrected a storyteller who made an obvious mistake, which resulted in making the storyteller uncomfortable.
This really resonates with me because I used to be very confrontational towards people, always trying to correct or discover people's contradictions. Did any of these people seriously change their minds? Did they thank me for my behavior? No. They felt annoyed and wanted me to stop. It's possible for someone to fix their mistake, but starting an argument only causes more problems.
Obviously there are many situations in which someone is making a big mistake and you might have to find a way to correct them. So this is what Carnegie suggests: (Pages 126-128)
Welcome the disagreement - "Remember the slogan, 'When two partners argree, one of them is not necessary.' If there is some point you haven't thought about, be thankful it is brought to your attention. Perhaps this disagreement is your opportunity to be correct before you make a series of mistakes."
Distrust your first instictive impresson -"Our first natural reaction in a dissagreeable situation is to be defensive. Be careful. Keep calm and watch out for your first reaction. It may be you at your worst, not your best."
Control your tempter -"Remember, you can measure the size of a person by what makes him or her angry."
Listen first -"Give your opponents a chance to talk. Let them finish. Do not resist, defend, or debate. This only raises barriers. Try ot build bridges of understanding. Don't build higher barriers of misunderstanding."
Look for areas of agreement -"When you have hear your opponents out, dwell frist on the points and areas on which you agree."
Be honest -"Look for areas where you can admit error and say so. Apologize for your mistakes. It will help disarm your opponents and reduce defensiveness."
Promise to think over your opponents' idas and study them carefully -"And mean it. Your opponents may be right. Is is a lot easier at this stage to agree to think about their points than to move rapidly ahead and find yourself in a position where your opponents can say, 'We tried to tell you, but you wouldn't listen.'"
Thank your opponents sincerely for their interest -"Anyone who takes the time to disagree with you is interested in the same things you are. Think of them as people who really want to help you, and you may turn your opponents into friends."
Postpone action to give both sides time to think through the problem -"Suggest that another meeing be held later that day or the next day, when all the facts may be brought to bear. In preparation for this meeting, ask yourself some hard question:"
Could my opponents be right?-"Partly right? Is there truth or merit in their position or argument? Is my reaction one that will relieve the problem or will it just relieve any frustration? Will my reaction elevate the escalation good people have of me? Will I win or lose? What price will I have to pay if I win? If I win or lose? What price will I have to pay if I win? If I am quiet about it, will the disagreement blow over? Is this difficult situation an opportunity for me?"
• Principle 2 - Show respect for the other person's opinions. Never say, "you're wrong" - Carnegie points out a good question, "You can tell people they are wrong by a look or an intonation or a gesture just as eloquently as you can in words—andif you tell them they are wrong, do you make them want t agree with you? Never! For you have struck a direct blow at their intelligence, judgement, pride, and self-respect. That will make them strike back." (Page 129) This is one of those things that people never think about until it's pointed out. Obviously there are many moments in our life when a mistake frequently made by another person might be so irksome to us that we would be tempted to correct them. Certainly if it's a life-or-death situation, then a correction is immediately needed, but in almost all cases, you never want to insult someone's intelligence. Sometimes letting a person learn from their own mistakes can eventually lead to their success. Carnegie suggests to use diplomacy and let the other person talk, which could let them realize the errors that they're committing.
• Principle 3 - If you are wrong, admit it quickly and emphatically - It's always good to be humble and that's the main focus of this chapter, to know how to win people over gently. The other point is to be self-aware that we are capable of being wrong, even if the other person is making a mistake as well. If you admit that you're wrong about something, your opponent will likely lower their guard and be more comfortable.
• Principle 4 - Begin in a friendly way - Impressions are everything, and if you come up at people with your fists raised, nothing good will come from it. Being friedly is one of the kindest aspects to a great personality and it will certainly help in people liking you.
• Principle 5 - Get the other person saying "yes, yes" immediately - This is a great tactic in persuation, the "yes, yes" method. It's very simple, ask the other person a question that they will agree with, that will almost always end with them saying "yes", do it twice, and their guard goes down and will see things from your perspective. Instead of using on of Carnegie's examples, I'll make up one of my own.
So let's say I'm convincing storeowner to purchase a door from my company, but he's seemingly content with the fact that his door is severely worn out. He also says that he gets very cold often from a breeze coming from the door during the winter. Instead of just telling him to buy my door because it'll make me money or telling him to buy the new door simply because it's prettier looking, I'll use the "yes, yes" method. I ask, "I know you mention how that breeze from the door gets to you a lot doesn't it?" The storeowner says, "yes". I respond, "I'm sure that it also bothers the customers, especially the one's who are sick or sensitive to the cold right?" The storeowner once again says, "yes. I end my argument with this, "Well then it's worth pointing out that even if you're able to tolerate the strong breeze, it could certaintly mess with the customers and possibly convince them to take their business elsewhere." With that being said, the storeowner thinks it over and considers buying one of my doors, the next week, he calls to get it replaced after he notices how uncomfortable some of his regular customers are getting from that breeze.
There you have it, I persuaded someone to buy the door, without being overly direct because I got him to agree on two similar points. Him buying the new door benefits the both of us. That's the appeal of the "yes, yes" method, getting people to see common ground.
• Principle 6 - Let the other person do a great deal of the talking - In other sections, it's already been established that people love talking about themselves, and it's not really a bad thing at all. Carnegie emphasis in this chapter about how life is short and that even people who appreciate you will love to talk about their accomplishments more than anything. So why not listen to them for much of the time? It shows that you're a good listener, and from the previous chapters I've read, I've noticed that even the top executives at a corporation can struggle to find just one person who will listen to them in an honest way. Carnegie says, "We ought to be modest, for both you and I will pass on and be completely forgotten a century from now. Life is too short to bore other people with talk of our petty accomplishments. Let's encourage them to talk instead. So if we want to win people to our way of thinking, [Let the other person do a great deal of the talking]. (Page 170)
• Principle 7 - Let the other person feel that the idea is his or hers - This chapter involves Carnegie emphasizing that no one likes to feel like they're being sold something (similar to the concept of the "yes, yes method"). But he does think that it helps when you come across more like a consulting, offering some advice but generally letting the other person make their own decisions. You simply give them some useful information, and then the other person says they solved the problem, no need for you to take the credit. The other person will be happy about their success, likely thanking you for their help, and you never needed for you to be pushy about it.
• Principle 8 - Try honestly to see things from the other person's point of view - I feel as though doing this is very hard for most people, since we're all the main characters of our lives that we think how we live our lives is the best way. But we all have different life experiences and perspectives, so why not consider that when talking to someone else? If you're selling something to someone, think about what the customer would want to do. (Page 182) Seeing things from their eyes will ease tension for everyone.
• Principle 9 - Be sympathetic with the other person's ideas and desires - What your friend wants might not be the same thing that you want in life. It may not always make sense with you but it means a lot to the other person and it's worth the appreciation. That's the meaning that I take from this section. Even if the other person is critical of you, if you acknowledge and see why they're critical of you, they may change their mind. (Page 185).
• Principle 10 - Appeal to nobler motives - This one very self-explanatory, when one meets a person with a noble motive, they're very comfortable around them. There's certainly a debate that can be made about how much your motive is made to benefit you vs the other person, depending on situation. However, at the end of the day, influencing someone heavily involves the other person being feeling relaxed while talking to you, so why not let them know that you have good noble motives?
• Principle 11 - Dramatize your ideas - Now this seems somewhat contradictory to the previous section, to have noble motives, while dramatizing your words. Although, as Carnegie states, "Too much talk is tiresome. It is ineffective. People like action, dramatic action."(Page 198) This works really well in a modern context, so think of this; if you had an easy way to make a cartoon in 5 minutes to show a bunch of people why they should buy your floor tiles, would it help get your point across more or less than dryly explaining it for 20 minutes? As Carnegie states, "The truth has to be made vivid, interesting, dramatic. You have to use your showmanship. The movies do it. Advertisers do it. And you will have to do it if you want attention." (Page 198)
• Principle 12 - Throw down a challenge - Talking to people is in many ways a challenge, it can be tough to deal with others and get to know them well. It's a challenge as well, and Carnegie claims that it's good to view it that way. There's a goal that you have to reach and it's human nature to want to achieve something. While people's lives are certainly not a game, we all want to get what we want and sometimes changing your own perspective can change everything.